THE RACK PACK (2016)
Poster, BBC iPlayer, Social Media and Website Identity
The first BBC iPlayer exclusive film required a strong, creative and memorable identity for use in print and online media. The final designs reference 1970s film posters and visual themes running throughout the production. Typefaces: Pump, Dynamo and Futura.
Titles and On-screen Type
Dynamo was chosen for the title sequence, and Helvetica Condensed Bold for on-screen type in reference to 1970-80s newspaper headlines and scores that float awkwardly over snooker matches of the period.
Graphics were used extensively to emphasize developments in the story for viewers unfamiliar with the trajectory of Alex Higgins and Steve Davis. We were lucky enough to have Steve Davis' archive on loan from Barry Hearn which proved a fantastic resource.